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ISBN: 9787557657567
File size: 2900 KB

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by 吴玉婷
贾秀娟

ebook

本书共分为12章：旅游心理学导论；旅游知觉；旅游需求与旅游动机；旅游者的消费态度；旅游者的情绪和情感；旅游者个性与旅游行为；个体的旅游审美心理；社会群体与旅游行为；旅游酒店服务心理；旅游接待与导游服务心理；旅游宣传心理；旅游资源开发心理。